A key to successful marketing is determining how to meet the correct balance of ________ needs that best appeals to the firm's target markets.
A)functional and social
B)postpurchase and prepurchase
C)safety and situational
D)psychological and physiological
E)functional and psychological

Question

Quizplus · Accepted Answer

The best balance to appeal to a firm's target markets involves meeting both functional (practical) and psychological (emotional) needs. This means creating products that not only serve a functional purpose, but also speak to the customer's desires, aspirations, and values. By finding the right balance between these factors, firms can create a strong brand image that resonates with their target market and drives customer loyalty.

A Key to Successful Marketing Is Determining How to Meet