Once consumers have recognized a need,they begin to search for ways to satisfy that need.The internal search is characterized by:
A) looking through the internal records of a firm,often found on the company website.
B) examining personal memories and knowledge.
C) using the Internet to find what other consumers feel about a specific product or service.
D) consulting close friends and families before expanding the search to a wider,external group.
E) all of these.

Question

Quizplus · Accepted Answer

Internal search involves examining personal memories and knowledge to find ways to satisfy a need. Option A refers to a specific firm's internal records, which may not always be available or relevant to the consumer's search. Option C refers to external sources of information, while option D mentions seeking advice from close friends and families before expanding the search externally. Therefore, option B is the most appropriate for internal search.

Once Consumers Have Recognized a Need,they Begin to Search for Ways