Which of the following is NOT one of the four factors affecting consumers' search processes?
A) Perceived benefits versus perceived costs of search
B) Locus of control
C) Actual or perceived risk
D) Type of product or service
E) Functional versus psychological need

Question

Quizplus · Accepted Answer

The Answer of Which of the following is NOT one of the four factors affecting consumers' search processes?
A) Perceived benefits versus perceived costs of search
B) Locus of control
C) Actual or perceived risk
D) Type of product or service
E) Functional versus psychological need

Which of the Following Is NOT One of the Four