In the consumer decision process,we decide how much time and effort to expend searching for information based partly on:
A) postpurchase dissonance.
B) the outcome of the alternative evaluation process.
C) the degree of perceived risk associated with the product or service being considered.
D) the results of habitual decision making.
E) all of these.

Question

Quizplus · Accepted Answer

The degree of perceived risk associated with the product or service being considered influences how much time and effort a consumer will put into searching for information. Consumers perceive higher risk with products or services that are expensive, complex or have potential negative consequences. This perception of risk can motivate consumers to gather more information before making a purchase decision. Postpurchase dissonance, outcome of alternative evaluation process, and habitual decision making do not directly impact the amount of information search.

In the Consumer Decision Process,we Decide How Much Time and Effort