Jonathan prefers shirts made with a 50-50 cotton blend,but he will sometimes buy shirts with less cotton if they are less expensive.Jonathan uses __________ to decide which shirts to buy.
A) a compensatory decision rule
B) a noncompensatory decision rule
C) decision heuristics
D) social factors
E) temporal factors

Question

Quizplus · Accepted Answer

Jonathan uses a compensatory decision rule because he is willing to trade off the cotton content for a lower price, balancing the pros and cons of each option.

Jonathan Prefers Shirts Made with a 50-50 Cotton Blend,but He