Fashion designers have realized that plus size consumers have significant buying power.Which of the following best describes the course of action fashion designers should take to capture this market?
A) Identifying,understanding,and carefully considering the demands of larger shoppers.
B) Creating plus sizes for all garments manufactured.
C) Offering only a few items in plus size to create demand.
D) Continuing to limit the sizes available in clothing lines.
E) Continuing to supply only a few specialty retailers to meet the demand.

Question

Quizplus · Accepted Answer

Fashion designers should identify, understand, and carefully consider the demands of larger shoppers in order to capture this market. This involves researching and understanding the unique needs and preferences of plus size consumers and designing garments that cater to those needs. Simply creating plus sizes for all garments or limiting the sizes available in clothing lines may not effectively capture this market, as it does not take into account the specific demands of the plus size consumer. Similarly, offering only a few items in plus size or supplying only a few specialty retailers may not be enough to fully capture this market's significant buying power.

Fashion Designers Have Realized That Plus Size Consumers Have Significant