The center of all marketing efforts is
A) profits.
B) the consumer.
C) corporate social responsibility.
D) top management.
E) the firm.

Question

Quizplus · Accepted Answer

The center of all marketing efforts is the consumer. Marketing strategies and activities are designed to cater to the needs, wants, and demands of the target market.

Other choices are not the center of all marketing efforts:
A) Profits are a business objective, but they are not the focal point of all marketing efforts.
C) Corporate social responsibility is an important aspect, but it is not the central point of marketing efforts.
D) Top management plays a role in decision-making, but they are not the sole focus of marketing efforts.
E) The firm is the entity conducting marketing activities, but it is not the center of all marketing efforts.

The Center of All Marketing Efforts Is