When studying culture, the challenge for marketers is to determine whether culture
A) can help to identify a particular group that might be interested in the marketer's products.
B) is regional or subregional.
C) reinforces stereotypes.
D) is related to educational achievement.
E) offers opportunities for competitors.

Question

Quizplus · Accepted Answer

When studying culture, marketers look for codes, symbols, and values that are shared among a group of people. This helps them to identify a particular group that might be interested in the marketer's products. Understanding cultural differences can also help marketers tailor their products and messaging to specific cultural groups.

When Studying Culture, the Challenge for Marketers Is to Determine