During the __________ phase of the strategic marketing planning process,marketers utilize systems to check whether each potential ethical issue raised in earlier phases was addressed.

Question

Quizplus · Accepted Answer

The control phase is when marketers use systems to check whether each potential ethical issue raised in earlier phases was addressed in order to ensure that the marketing plan is being implemented ethically and effectively. Therefore, option B is the correct answer.

During the __________ Phase of the Strategic Marketing Planning Process,marketers