If Sadaf decides to sell the best ice cream on earth,and intends to establish a strong ethical climate in her organization,during which phase of the strategic marketing planning process should she introduce ethical considerations?

Question

Quizplus · Accepted Answer

Ethical considerations should be introduced during the planning phase of the strategic marketing planning process. This will ensure that ethical considerations are integrated into all aspects of the marketing plan and that a strong ethical climate is established throughout the organization. Waiting until the implementation phase or later may lead to ethical issues arising that could have been mitigated or avoided if ethical considerations were addressed during the planning phase.

If Sadaf Decides to Sell the Best Ice Cream on Earth,and