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An Advertising Campaign for Geico Insurance Uses the Slogan,"So Easy,even

Question 95

Multiple Choice

An advertising campaign for Geico Insurance uses the slogan,"So easy,even a caveman could do it" to emphasize the ease of buying insurance on Geico's website.This campaign is part of Geico's:


A) mission statement.
B) market segmentation plan.
C) product strategy.
D) customer excellence strategy.
E) positioning strategy.

Correct Answer:

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