Sodexho is a corporation that manages school cafeterias,university dining halls,mess halls at military bases,concession stands at sports arenas,and other large-scale food service facilities.If Sodexho were to begin to sell individual frozen meals in supermarkets,it would be pursuing a ______ growth strategy.

Question

Quizplus · Accepted Answer

Sodexho entering the supermarket frozen meal market represents diversification, as it involves introducing a new product line (frozen meals) into a new market (supermarkets) that is different from its existing operations.

Sodexho Is a Corporation That Manages School Cafeterias,university Dining Halls,mess