Julia is considering a career in marketing.She is concerned about the image of marketers as fast-talking,high-pressure people.When reading about the core aspects of marketing,Julia is relieved to see that in marketing
A) all parties to an exchange should be satisfied.
B) promotion is the most important consideration,followed by pricing decisions.
C) decisions are made regarding how a product is designed.
D) customers are not considered until the product is ready for sale.
E) distribution is controlled by customers.

Question

Quizplus · Accepted Answer

The core aspect of marketing is creating value for both the customer and the company, which means that all parties to an exchange should be satisfied. This shows that the fast-talking, high-pressure image of marketers is not accurate and that marketing is about creating mutually beneficial relationships. Options B, C, D, and E are incorrect as they do not accurately represent the core aspects of marketing.

Julia Is Considering a Career in Marketing