Brian is struggling with the choice of publishing his new book,"How to cook Polish Barbeque" as an e-book or a paperback.Brian is addressing which core marketing aspect?
A) Developing a promotional plan
B) Managing the Exchange function of marketing
C) Making product decisions
D) Deciding where and how to sell the product
E) Pricing the product

Question

Quizplus · Accepted Answer

Brian is addressing the core marketing aspect of making product decisions because he is trying to decide whether to publish his book as an e-book or a paperback. This decision is directly related to the product itself and how it will be presented to consumers.

Brian Is Struggling with the Choice of Publishing His New