Quitman had no idea how consumers would respond to a survey about marketing of space travel to private customers.He decided to use a(n)___________________ to allow respondents to answer in their own words.

Question

Quizplus · Accepted Answer

An unstructured questionnaire allows respondents to answer in their own words without constraints, which would be useful in obtaining open-ended responses to a new and potentially unpredictable topic like marketing of space travel to private customers. A structured survey would have predetermined responses that may not capture the full scope of opinions or considerations. An observational study and experiment involve more direct manipulation or observation of behavior, which may not be applicable in this case. A closed-ended survey is a structured survey with predetermined responses.

Quitman Had No Idea How Consumers Would Respond to a Survey