For her personal care products line,Natalie wanted to develop some quantitative information on attitudes,perceived quality,value,willingness to buy and loyalty.Her best choice in building a survey is to use:

Question

Quizplus · Accepted Answer

Using questions with scales allows for the collection of quantitative data, which can provide more accurate and measurable results compared to open-ended or yes/no questions. Scales can be used to determine attitudes, perceived quality, value, willingness to buy, and loyalty, as they allow respondents to indicate the strength of their response. Focus groups are a qualitative research method and may not provide the specific quantitative data that Natalie is looking for.

For Her Personal Care Products Line,Natalie Wanted to Develop Some