Henri started his own business insurance software firm.He has no budget for marketing research but wants to keep track of what his competitors are doing.Henri's best option,using a "shoestring budget," to research this problem would be:

Question

Quizplus · Accepted Answer

Visiting competitor's websites is the best option for Henri to keep track of what his competitors are doing with his limited budget. This will give him an idea of their products, pricing, and marketing strategies. Additionally, if competitors have a social media presence, Henri can follow their accounts to stay updated on their latest news and offerings. Census data and SEC filings are not specific to Henri's industry and may not provide useful information. Using competitor's software is unethical and may result in legal issues. Asking the Chamber of Commerce for assistance may not be helpful if Henris target market extends beyond the local area they serve.

Henri Started His Own Business Insurance Software Firm