Marketers particularly want their brands and products to be in consumers' ________ sets.
A)universal
B)retrieval
C)evoked
D)deterministic
E)behavioral

Question

Quizplus · Accepted Answer

The term "evoked set" is used in marketing to describe the group of brands or products that a consumer considers when making a purchasing decision. Marketers aim to have their brand or product included in the consumer's evoked set, as it increases the likelihood of purchase.

Marketers Particularly Want Their Brands and Products to Be in Consumers