Dawn flies regularly between Atlanta and Los Angeles.She almost always uses Delta Airlines and has lots of Delta Sky Miles credit (Delta's frequent flyer program).Still,she uses an online fare comparison website each time to see if a competitor has a better price or a more convenient schedule.Dawn uses __________ to decide which airline to fly.
A) a compensatory decision rule
B) a noncompensatory decision rule
C) decision heuristics
D) social factors
E) temporal factors

Question

Quizplus · Accepted Answer

Dawn uses a compensatory decision rule because she evaluates multiple factors (price, schedule, and her Delta Sky Miles credit) and makes trade-offs to decide which airline to fly.

Dawn Flies Regularly Between Atlanta and Los Angeles