Jubyung is buying a laptop computer to take on trips.Although he looks at several brands,he refuses to buy a computer that weighs more than five pounds.Jubyung is basing his decision on:
A) a compensatory decision rule.
B) a noncompensatory decision rule.
C) a decision heuristic.
D) social factors.
E) temporal factors.

Question

Quizplus · Accepted Answer

Jubyung is using a noncompensatory decision rule, where he is rejecting any options that do not meet a certain criterion, in this case, the weight limit.

Jubyung Is Buying a Laptop Computer to Take on Trips