The way a product is presented can influence the decision-making process.Along with brand and price,this is known as:
A) a determinant attribute.
B) an evoked set.
C) a decision heuristic.
D) product leverage.
E) the demonstration effect.

Question

Quizplus · Accepted Answer

A decision heuristic is a mental shortcut that helps consumers make decisions quickly and efficiently, and the way a product is presented can serve as such a heuristic.

The Way a Product Is Presented Can Influence the Decision-Making