Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in effort to entice the customer to make a purchase.Zappos is trying to improve its:
A)conversion rate.
B)collection ratio.
C)consumer index.
D)customer total.
E)culture quotient.

Question

Quizplus · Accepted Answer

Zappos is using tactics to increase the likelihood that customers who have viewed items on their website will make a purchase. This is aimed at improving their conversion rate, or the percentage of website visitors who make a purchase.

ZapposCom Constantly Reminds Customers of Recently Viewed Items and Informs