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,And She Decides Her Best Course of Action Is To

Question 63

Multiple Choice

,and she decides her best course of action is to:


A) ignore the Metric as unworkable,since the campaign might pass some of the tests and fail others.
B) consider the profit potential first then explore the vague tests in the metric.
C) not worry about the children; their parents are likely to make the buying decision,and they should be able to decide for themselves.
D) put the campaign on hold while she explores with the staff how they approached the ethical issues.
E) consult the firm's code of ethics for guidance and leave personal ethical considerations out of the decision making process.

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