If Sadaf decides to sell the best ice cream on earth,and intends to establish a strong ethical climate in her organization,during which phase of the strategic marketing planning process should she introduce ethical considerations?

Question

Quizplus · Accepted Answer

Ethical considerations should be introduced during the planning phase of the strategic marketing planning process. This allows Sadaf to ensure that her organization's mission, goals, and values align with ethical principles. By integrating ethics into the planning phase, Sadaf can ensure that all decisions and actions taken by the organization are consistent with its ethical standards from the outset. This can help build a culture of integrity and promote trust and confidence among stakeholders. Introducing ethical considerations during the later stages may be too late or difficult to implement, leading to ethical breaches or reputational damage.

If Sadaf Decides to Sell the Best Ice Cream on Earth,and