iTunes software is often credited for the success of the Apple iPod MP3 player,because it made the iPod easier to use than competing players.This is an example of a sustainable competitive advantage.

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A sustainable competitive advantage refers to a unique advantage that a company possesses, which is difficult for competitors to replicate. In this case, the iTunes software made the Apple iPod easier to use than competing MP3 players, which gave Apple an advantage and contributed to the success of the iPod. This advantage was sustained over time, making it a sustainable competitive advantage.

ITunes Software Is Often Credited for the Success of the Apple