Carla has been directed by her regional marketing manager to cut prices on seasonal items,submit an ad in the local paper,and tell distributors to reduce deliveries for the next month.Which step of the strategic marketing planning process is Carla engaged in?

Question

Quizplus · Accepted Answer

Carla is implementing the marketing mix (price reduction) and managing resources (reducing deliveries) to achieve the objectives set in the marketing plan. Therefore, she is engaged in the implementation step of the strategic marketing planning process.

Carla Has Been Directed by Her Regional Marketing Manager to Cut