Glenn is using a push strategy to promote his new,self-published financial guidebook.He is directly promoting it to readers in the Wall Street Journal.

Question

Quizplus · Accepted Answer

A push strategy typically involves promoting products through distribution channels to retailers or wholesalers, not directly to consumers. Direct promotion to consumers, like advertising in a newspaper, is more characteristic of a pull strategy.

Glenn Is Using a Push Strategy to Promote His New,self-Published