Brad is working on the creative design for his company's new ad campaign.This is his first major assignment.His boss reminds him that the ad execution style needs to:

Question

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All of these options are important considerations for the ad execution style. The ad needs to be eye-catching to attract attention, provide a compelling reason for the consumer to pay attention and engage with the ad, achieve the advertiser's objectives (such as increasing sales or brand awareness), and not distract from the message that is intended to be conveyed.

Brad Is Working on the Creative Design for His Company's