The effectiveness of an advertising campaign:

Question

Quizplus · Accepted Answer

All of these options are correct. The effectiveness of an advertising campaign depends on its objectives, which may be influenced by the actions of competitors. To determine whether the campaign is achieving its objectives, it needs to be assessed before, during, and after its run. Additionally, changes in the economy can affect the effectiveness of the campaign. Therefore, all of these factors need to be considered to evaluate the effectiveness of an advertising campaign.

The Effectiveness of an Advertising Campaign