Especially for marketers with new products or services,IMC is needed because

Question

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Integrated Marketing Communication (IMC) is crucial for marketers with new products or services because consumers are unlikely to buy products they are not aware of. Therefore, the main objective of IMC is to create awareness, generate interest, and ultimately, drive sales. Through a well-integrated IMC campaign, marketers can reach out to a broader target audience, create a consistent brand message, and build brand loyalty, all of which are vital for the success of a new product or service in the market.

Especially for Marketers with New Products or Services,IMC Is Needed