Gerald knows which IMC communication channels are available and knows how he will measure the results of his IMC efforts.To implement his IMC efforts,Gerald also needs to:

Question

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To effectively implement his IMC efforts, Gerald needs to focus his efforts on his target market(s) which includes understanding their needs, preferences, behaviors, and communication habits. This will enable him to develop and deliver relevant and impactful messages through the right channels. While it is important to integrate pricing strategy with event sponsorships, decode communications effectively and maximize stealth marketing efforts, they are not as crucial as focusing on the target market(s).

Gerald Knows Which IMC Communication Channels Are Available and Knows