In the IMC communication process,the __________ is the medium that carries the message.

Name: In the IMC communication process,the __________ is the medium that carries the message.
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Question

Quizplus · Accepted Answer

The communication channel is the medium that carries the message in the IMC communication process. The sender encodes the message, which is transmitted through the channel to the receiver who decodes the message. The communication channel can be any form of media such as print, broadcast, digital, or personal.

In the IMC Communication Process,the __________ Is the Medium That