Personal care product manufacturers know that samples are one of the few effective promotional efforts that can be used to get consumers to switch brands.These marketers will likely use __________ to monitor the effectiveness of giving away samples.

Question

Quizplus · Accepted Answer

Changes in sales data would be the best way for personal care product manufacturers to monitor the effectiveness of giving away samples. By tracking sales data before and after the distribution of samples, they can determine whether there was a significant increase in sales that can be attributed to the sample distribution. This data can be used to evaluate the ROI of the promotional effort and inform future marketing strategies. Complaints, compliments, supply chain noise, and click-through rates may provide some insights, but do not offer as direct and measurable of an indicator of promotional effectiveness as changes in sales data.

Personal Care Product Manufacturers Know That Samples Are One of the Few