In the AIDA model,
A) advertising leads to interest,which hopefully leads to desire and then,action.
B) awareness leads to integration,which hopefully leads to desire and then,action.
C) awareness leads to interest,which hopefully leads to desire and then,action.
D) awareness leads to interest,which hopefully leads to desire and then,attention.
E) awareness leads to interest,which hopefully leads to determination and then,action.
Correct Answer:
Verified
Q22: The IMC communication process includes all of
Q28: Integrated marketing communications include all of the
Q34: In the IMC communication process,the _ encodes
Q40: As the number of communication media has
Q41: _ is any interference in the IMC
Q43: The sender of an integrated marketing communication
A)
Q44: National manufacturers and retailers often pay a
Q45: Marketers often use focus groups to learn
Q69: The highest level of awareness occurs when
Q72: Cheryl asked Nadia to help her buy
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents