Karen manages cosmetic counters in a regional department store chain.She wants to increase sales during the summer,hoping to generate repeat business during the holiday season.Because Karen is selling personal care products in a department store,she will most likely use __________ as her primary methods of sales promotion.

Question

Quizplus · Accepted Answer

Selling personal care products in a department store, the most effective methods of sales promotion would be those that allow customers to physically interact with the product, such as providing free samples and point-of-purchase displays to encourage impulse buying. Contests and sweepstakes, advertising and personal selling, public relations and publicity, and direct marketing may be less effective in this situation.

Karen Manages Cosmetic Counters in a Regional Department Store Chain