Henri wants customers in his specialty tobacco store to feel at home,as if they were in their personal smoking den.He uses lighting,music,and soft chairs to create a "look and feel" that will get customers to relax and return.Henri is focusing on:

Question

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Henri is focusing on atmospherics, which refers to the elements of the physical environment - such as lighting, music, and seating - that are intentionally designed to create a specific mood, atmosphere, or feeling to enhance the customer experience.

Henri Wants Customers in His Specialty Tobacco Store to Feel