Kristina sells sports equipment and wants to get customers into her store.She knows from past experience that sales generate customer traffic,particularly when she puts children's baseball equipment on sale.She may consider a leader pricing strategy.

Question

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A leader pricing strategy involves offering a lower price on a popular product to attract customers to the store. In this case, putting children's baseball equipment on sale could be a way to generate customer traffic and potentially lead to additional purchases.

Kristina Sells Sports Equipment and Wants to Get Customers into Her