Ben owns a lawn care business.From experience,Ben has found that John Deere equipment lasts almost twice as long as competitors' machines.For John Deere,Ben's perception about its products makes __________ pricing possible.

Question

Quizplus · Accepted Answer

Cost of ownership pricing is possible because Ben perceives John Deere equipment to last longer, which implies lower long-term costs despite potentially higher initial prices.

Ben Owns a Lawn Care Business