Supermarkets often offer great deals on milk,beef,or eggs to get customers into their stores,knowing that many customers will also purchase items that have higher markups for the store.These supermarkets are using a __________ pricing tactic.

Question

Quizplus · Accepted Answer

The pricing tactic being used here is known as leader pricing. This involves offering a few products at a very low price to attract customers into the store, with the expectation that they will also purchase other items with higher markups.

Supermarkets Often Offer Great Deals on Milk,beef,or Eggs to Get