Despite the economic downturn,Alban-Turner Advertising Agency has a reputation for developing campaigns that increase sales at least 10%.In sales presentations,Alban-Turner emphasizes its track record in order to demonstrate that its services are worth the cost.This is an example of which pricing strategy?

Question

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Alban-Turner Advertising Agency is using value-based pricing strategy by emphasizing their track record in increasing sales by 10%. They are pricing their services based on the value they provide to their clients, rather than on cost or competitors' prices.

Despite the Economic Downturn,Alban-Turner Advertising Agency Has a Reputation for Developing