Rarely is the lowest-price product offering the dominant brand in a given market.

Question

Quizplus · Accepted Answer

While price may be a factor in a consumer's decision-making process, there are often other factors such as quality, brand reputation, and marketing that influence their purchasing decisions. It is possible for a lower-priced brand to gain market share, but it is rare for it to become the dominant brand in a given market solely based on price.

Rarely Is the Lowest-Price Product Offering the Dominant Brand in a Given