Price is the _____________ a consumer is willing to make to acquire a specific product or service.
A) amount of money
B) overall sacrifice
C) fixed cost
D) target return
E) variable cost

Question

Quizplus · Accepted Answer

Price is not just the amount of money but the overall sacrifice that a consumer is willing to make to acquire a specific product or service. This sacrifice could include time, effort, or any other resources expended in obtaining the product or service. Therefore, option B is the best choice.

Price Is the _____________ a Consumer Is Willing to Make