Gerald has a number of customers for his lawn care service who never question his bill but expect their lawns to be perfect. These customers do not want low prices, they want
A) a sales orientation.
B) fixed costs.
C) cross-price discounts.
D) a target return.
E) high value.

Question

Quizplus · Accepted Answer

The customers who never question Gerald's bill but expect perfect lawns indicate that they value high quality and are willing to pay for it. Therefore, the best choice is E - high value.

Gerald Has a Number of Customers for His Lawn Care