Marketers can deliver high value through high or low prices,depending on
A) profit contribution per unit.
B) the bundle of benefits the product or service delivers.
C) monopolistic competition.
D) target return pricing that is greater than variable cost per unit.
E) the income effect.

Question

Quizplus · Accepted Answer

The bundle of benefits the product or service delivers is the determining factor for whether high or low prices deliver high value to customers. Customers are willing to pay more for products or services that deliver a greater bundle of benefits. Therefore, marketers should focus on creating high value through delivering a bundle of benefits that customers are willing to pay a premium for.

Marketers Can Deliver High Value Through High or Low Prices,depending