Tess is the marketing manager for a fast food restaurant chain.She uses a target return pricing strategy because her firm's primary objective is to:
A) increase profits.
B) increase sales.
C) decrease competition.
D) build customer satisfaction.
E) all of these.

Question

Quizplus · Accepted Answer

The target return pricing strategy aims to increase profits by setting prices that will achieve a specific return on investment. While increasing sales and building customer satisfaction may be secondary objectives, the primary focus is on maximizing profits. Decreasing competition may also be a result of successful implementation of this strategy, but it is not the primary objective.

Tess Is the Marketing Manager for a Fast Food Restaurant