Gary is the marketing manager for an automobile dealership.His boss tells him the firm's primary goal is to increase their local market share from 15 to 30 percent.Gary's pricing strategy will focus on:
A) increasing profits.
B) increasing sales.
C) decreasing competition.
D) building customer satisfaction.
E) all of these.

Question

Quizplus · Accepted Answer

Gary's pricing strategy is aimed at increasing the dealership's market share, which can only be achieved through increased sales. Although increasing profits and building customer satisfaction are desirable outcomes, they are not the primary focus in this scenario. Decreasing competition may be a secondary effect of increasing market share, but it is not the main goal. Therefore, option B is the best choice.

Gary Is the Marketing Manager for an Automobile Dealership