A customer orientation toward pricing explicitly invokes the concept of:
A) knowing the dimensions of the target market.
B) positioning.
C) the income effect.
D) value.
E) None of these.

Question

Quizplus · Accepted Answer

A customer orientation toward pricing is focused on creating value for the customer. Therefore, understanding the customer's perception of value is key in determining the appropriate price.

A Customer Orientation Toward Pricing Explicitly Invokes the Concept Of