A strategy of setting prices based on how customers develop their perceptions of value can often be the most effective pricing strategy,especially if the strategy:
A) leads the marketer to being the low-cost seller.
B) is supported by consistent advertising and distribution strategies.
C) challenges consumers to discard their perceptions of value.
D) is consistent with a competitive target return strategy.
E) all of these.

Question

Quizplus · Accepted Answer

A strategy based on customer perceptions of value is most effective when supported by consistent advertising and distribution strategies, as this reinforces the perceived value and helps maintain the desired brand image.

A Strategy of Setting Prices Based on How Customers Develop