As use of the Internet took off,car manufacturers were tempted to sell directly to consumers,but decided to maintain their existing dealer networks.The car manufacturers considered switching from _____ to _____ marketing.

Question

Quizplus · Accepted Answer

The question asks which transition the car manufacturers considered making, and the options provided include B2B, B2C, and C2C marketing. The existing dealer networks would suggest that the car manufacturers were previously engaged in B2B (business-to-business) marketing, as they were selling to other businesses (the dealerships) rather than directly to consumers. The temptation to sell directly to consumers indicates a potential shift towards B2C (business-to-consumer) marketing. Therefore, the car manufacturers considered switching from B2B to B2C marketing.

As Use of the Internet Took Off,car Manufacturers Were Tempted