Which of the following is NOT true about marketing ideas?
A) Opinions,philosophies,intellectual concepts,and even thoughts can be effectively marketed.
B) The marketing of ideas does not involve true exchange of value.
C) Ideas can be "purchased" by convincing someone to change his or her behavior.
D) Marketing can be directed toward primary and secondary targets to increase knowledge and change behavior.
E) Value can be created through changing behaviors.

Question

Quizplus · Accepted Answer

The marketing of ideas does involve a true exchange of value as ideas can bring about changes in behavior, attitudes, and beliefs which can be valuable to individuals or organizations.

Which of the Following Is NOT True About Marketing Ideas